What is Knowledge commerce? It’s a new revenue channel for experts and influencers.

Prox interview and feature with TechCrunch 

The appetite for acquiring knowledge is exploding and given way to a new market, knowledge commerce. There’s no doubt that the Coronavirus has accelerated its recent growth, but trends were well to the right long before this: 

The Knowledge Commerce industry is expected to reach $325 billion by 2025 with speculated grow at a CAGR (compound annual growth rate) of 7% in the next decade. This growth projection was all before the pandemic.(source.) 

Information, Knowledge, and Wisdom and A/B Testing

Knowledge Commerce is about monetizing the process in which you share knowledge with people looking for insights, answers to questions you can’t really get over a google search. How you share depends, but it’s typically through online courses, lessons, or in the Prox case, sharing insights over virtual 1:1 sessions or masterclasses. 

There are numerous reasons why influencers and experts are looking for platforms like Prox from creating a deeper connection with knowledge seekers (customers) to enabling multiple ways to add value with customers. There has also been a social media backlash, influencers and experts create the content for “the socials” but making money is more challenging than ever. Here’s what Michael Mathieu (our CEO) said in a recent interview with Tech Crunch

“People who are influencers on social media and on YouTube, they don’t control that customer. It’s a YouTube customer, so if you’re going to monetize, it’s through a slice of YouTube ad revenue.”

“People who are influencers on social media and on YouTube, they don’t control that customer. It’s a YouTube customer, so if you’re going to monetize, it’s through a slice of YouTube ad revenue.”

Michael Mathieu

The Prox value prop is clear, with a global vision of creating equal access to knowledge. Or as, Tech Crunch writer, Anthony Ha puts it: 

“If you’ve got a large online following, as well as knowledge that might be valuable to that audience, Prox is a startup currently building tools to help you make money.

Connect, Engage, and Get Paid