Prox interview and feature with TechCrunch
The appetite for acquiring knowledge is exploding and given way to a new market, knowledge commerce. There’s no doubt that the Coronavirus has accelerated its recent growth, but trends were well to the right long before this:
The Knowledge Commerce industry is expected to reach $325 billion by 2025 with speculated grow at a CAGR (compound annual growth rate) of 7% in the next decade. This growth projection was all before the pandemic.(source.)
Knowledge Commerce is about monetizing the process in which you share knowledge with people looking for insights, answers to questions you can’t really get over a google search. How you share depends, but it’s typically through online courses, lessons, or in the Prox case, sharing insights over virtual 1:1 sessions or masterclasses.
There are numerous reasons why influencers and experts are looking for platforms like Prox from creating a deeper connection with knowledge seekers (customers) to enabling multiple ways to add value with customers. There has also been a social media backlash, influencers and experts create the content for “the socials” but making money is more challenging than ever. Here’s what Michael Mathieu (our CEO) said in a recent interview with Tech Crunch:
“People who are influencers on social media and on YouTube, they don’t control that customer. It’s a YouTube customer, so if you’re going to monetize, it’s through a slice of YouTube ad revenue.”
The Prox value prop is clear, with a global vision of creating equal access to knowledge. Or as, Tech Crunch writer, Anthony Ha puts it:
“If you’ve got a large online following, as well as knowledge that might be valuable to that audience, Prox is a startup currently building tools to help you make money.