Expert Perspective: everything you need to know about influencer marketing from goals, measurement, trends, campaign ideas, etc.

When was the last time you wanted to see another ad, whether that’s a TV commercial (Superbowl aside) or pre-roll video on YouTube? If I were to guess, most people wouldn’t complain if they could get to the content and skip the ads altogether.

With the growth of adblocker to on-demand paid content on TV, skipping the sales pitch is easy and affordable. So if you’re in marketing or sales, the struggle to cut through and grab your customers attention is real.

While influencer marketing isn’t new, there are advances in technology that make influencer marketing more targeted, measured, and authentic. It’s one of the best ways to capture your customer’s attention and build a longterm / trusted relationship.

I met with Rachael Cihlar, VP of Influencer Marketing Center of Excellence at Mavrck (full disclosure we worked together at another influencer marketing company) to get the latest trends, tech, and best practices when it comes to anything on the topic. Check out the 10-part video series below!

Intro: who is Rachael Cihlar, and why is she the authority on Influencer Marketing?

Influencer Marketing trends: what’s hot, what’s not?

Influencer Marketing top-performing content: what works, what doesn’t what should you avoid?

How to get started with Influencer Marketing: buy-in, budget, finding the right influencers?

Influencer Marketing goals and measurement: what are the right goals, KPIs, and benchmarks?

How to bring influencers into your marketing campaigns?

Influencer marketing mistakes to avoid in your next campaign?

How to build and measure consumer trust with your brand with influencers?

What kind of impact influencer marketing has with your larger marketing and sales campaigns?

The future and getting in touch with Rachael

Connect live and 1:1 with Rachael for personalized advice:

Connect, Engage, and Get Paid