2021 eCommerce strategy: how do I get started with Amazon?

Pro insights from $250M Amazon Vendor Central Expert Andrew Tjernlund

Even before COVID-19, eCommerce was seeing rocket-ship growth. And, everyone knows who’s the wealthiest man alive today: Jeff Bezos, CEO of Amazon.

No doubt, there’s money to be made. But, there’s also a lot of money to be lost. So no wonder when you Google “Amazon Experts” you’re returned with over 500M search results. 

So where do you start? There are so many questions that swirl when you think about setting up an eCommerce business from the simple to the more complicated, e.g.:

  • What should I sell?
  • What KPIs should I measure 
  • How to set-up shopping campaigns?
  • What’s the best shopping structure?
  • What platform should I use?

More importantly, who is the right expert? Enter, Andrew Tjernlund. Andrew is an Amazon and Seller Central Expert with over $250 million in sales (yes, six zeros!). 

Relying on the latest tricks or hacks is no way to build a sustainable business. Andrew focuses on the principles that have lasted thousands of years and applies them to the current eCommerce environment. We took a moment to meet Andrew to get his authority for finding success on Amazon. So, we asked him a few questions:

Prox: What makes your Amazon expertise different (beyond making $250 million)?

Amazon is an exciting, but complicated ecosystem. Managing all aspects of selling on or directly to Amazon can be daunting. I have built several businesses that simply rely on time-tested business principles and moulded those ideas to fit with Amazon’s requirements and overcome their roadblocks. I’ve helped several people start at zero and reach millions in sales and also worked with many publicly traded companies. No matter where you are or where you are trying to go I can help breakdown the actions to get there and help lead you down the path of success on the Amazon platform.

Andrew Tjernlund

Prox: What is your source of business inspiration?

I study world history with no particular period or locational preference. Through doing this I have come to appreciate what is the same across time, space and culture. Applied to business, if you can focus on being great in certain time-tested areas the likelihood of your success (and its sustainability) are dramatically increased.

Andrew Tjernlund

Prox: Any advice for 2021? 

2020 is the year of divergence–winners and losers. Immediate action is required to make sure you are on the winning side. Companies that have not developed their eCommerce strategy must do so immediately or face an even steeper climb in the future, particularly 2021.

Andrew Tjernlund

For direct to consumer brands, it’s not really a question if I should use Amazon as part of my 2021 eCommerce strategy, rather it’s how should I use Amazon to drive repeat sales with my customers. Good news, Andrew has agreed to live session on December 3rd. So if you want to get tactical, make sure you join. 

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